Our Story

With one foot in France and the other in San Francisco, what started as an experiment quickly transformed into a role at a luxury Parisian fragrance house, a new permanent address and a new understanding of what truly personal beauty could mean.
One unexpected blessing of making a new home was return to life's essentials. Days were no longer punctuated by events or deadlines—instead, time was marked by the changing light, the way skin felt in different weather, and the simple rituals that grounded each day.
These rituals became my compass home. Monday arrived with Monday arrived with the walk to the office through the loud streets Paris, Tuesday with the familiar scent of moss of my Lancaster, Pennsylvania hometown, and Wednesday with the crisp scent of kir cocktails at apéro. Each moment was a bridge between worlds, connecting past and present, memory and moment.
That's when the revelation struck: our senses possess an extraordinary power to create nostalgia, to transport us across time and space. While we can share photographs of a place, it's often the smell, taste, our touch that makes an experience truly unforgettable.
THE VISION
HABIT was born from this understanding, an opportunity to transform our relationship with beauty entirely. We believe everyone deserves beauty that tells their unique story, that captures not just who they've been, but who they're becoming.
We are beauty explorers and expression enablers for the modern individual, guiding you on a personalized journey to discover beauty that is authentically, unmistakably you.
OUR MISSION
To create personalized beauty experiences that understand your individual needs, lifestyle, and goals, delivering beauty that truly fits your life.
OUR VALUES
Celebrate Individuality
Your beauty should be as unique as you are. We don't follow trends, we help you discover what works for your specific needs and preferences.
Make Personal Discovery Simple
Finding your perfect beauty routine should be insightful, not overwhelming. We guide you through personalized discovery that's efficient, engaging, and effective.